Would you DARE doing it to your Newsletter?

Spring-cleaning is here.

Heya!

This week marks the end of the first quarter of 2023. As usual, hello to the newbies (couple hundred of new heads), glad to have you join the community! :)

Hope you all reached your goals and more! And if possible, WITH STYLE!

For Duuce, it’s been an interesting quarter, full of updates, new connections, growth.

We did meet some of our goals and are looking forward to more cool projects for this second quarter!

Part of the objectives for the next few months is to keep our newsletter database as clean as possible, and it brings us to our first order of the day!

Let’s go !

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Duuce’s Updates and new features

Spring Cleaning!

You probably have seen at least one tweet or article on cleaning your newsletter database to keep a good open rate and have better results in terms of click rate, return on monetization… or not

Like this one, for example:

Arvid Kahl @arvidkahl

@JensLennartsson I ran this poll for you. I would be VERY careful with automated removal (or even sending a click-here-to-stay email. You might annoy 40% of your audience.)

Arvid Kahl @arvidkahl

Do you use an email client that blocks all tracking links?

We took our chance…

Back in time: we started our newsletter in January, and the open rate was good but not great (between 50-60%). Why? Cause we imported our database of members registered on Duuce to “launch” our Newsletter.

Great, but not perfect. A % of these members simply are NOT great. Wrong emails, not interested, etc…

So we decided to clean up the database.

Here is how we proceeded:

• On Substack, tracking is not amazing, but it tells you which emails haven’t opened since the beginning, so we exported this list (250 emails).

• We then passed this list through a tool that tells you if the email is either deliverable/ undeliverable or risky. It was pretty easy to use, and we had the breakdown of our list ready in minutes.

• Last step was deleting 186 contacts from our database! Happy Spring cleaning! (it’s hard, but it’s for the best)

This is the 1st episode sent on the “cleaned up” database.

So, we DO expect a higher OR.

We’ll keep you posted ;-)!

If you’re curious about the tool we used to clean up, we’ll tell you more about it soon, something’s cooking ;-)!

New Directory feature

Directories started in 2020 when newsletters started to be more popular, and were supposed to give more visibility to people who post their newsletter there. Today, it’s still the same.

However, at Duuce we feel like we could explore the potential of directories more and be able to bring more value to our clients.

That’s why we developed a feature that now allows ….

Sorry.

Just got informed, I can’t fully tell you about it today. So yep, this is a real bad teasing. But I absolutely CAN NOT WAIT to deploy that update and introduce it to you!

Stay Tuned, it’s coming hot and fast!

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Up next: the newsletters for sale!

Twice a month, we gather for you a bunch of quality newsletters for sale on the market. Cause well… We DO know you mostly subscribed for that.

1 Newsletter sold on Duuce

We sold one newsletter this week, posted another one for sale, but had to take it down within 24h…

Nope. No comment.

We’re too sad to expand on that….

So anyways, … here are a few others, … elsewhere….

Newsletters for Sale on Other Platforms:

Disclaimer: all newsletters listed above on Duuce have been audited by our team, we cannot give any guarantee for the following ones listed on other platforms. Please run your own due diligence :-) !

Acquire.com has a total of 37 posts in the newsletter category (A spring-cleaning might be a good idea) and 1 new:

• 1 newsletter about AI here.

Flippa listed a new one:

• 1 newsletter about general knowledge here.

Microns listed a new one. Funny enough, we gave it a shoutout in our Pick of the week a few months ago :)

• 1 newsletter about work ambiance here.

That’s not a whole lot of newsletters for sale this week, I’ll give you that…

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What are the news this week in New’sLetter Market ?

Every two weeks, we curate cool news and stuff we think could help you create and grow your newsletter from all over the place. (It also helps us)

Let’s dig in:

• I’ve been having a déja vue the past few days when reading newsletters. The reason being, 5 newsletter operators went from cross-promotion to cross-referral (pretty good idea) and they are offering $500 to one of you to develop a business. Love the concept, wishing you good luck, it’s not too late to register. Nice idea to reciprocate if you know a few folks in the newsletter business.
  

• Lenny Rachitsky (who you must know if you like newsletters) Is going to be a dad! Congratulations 🎊. The good part for us is that he is giving YOU a great opportunity to be published in his newsletter (350k sub… no big deal). Do you feel confident enough to try out? We know we will!
  

• A great thread by Jim Huffman on curating super useful tips from 6 different amazing content creators.

  Jim Huffman @JimWHuffman

  6 things a founder or marketer should read this week? 1/ How to Grow and Monetize LinkedIn @thejustinwelsh justinwelsh.me/blog/guide-gro…

• In this article, dated January, but well, I JUST discovered it, we have 7 key email marketing trends described by Josh Howarth to help you reach and keep your audience interested, which we know isn’t always a piece of cake.

• If those 7 keys are not enough, you can complete your reading with these 27 Newsletter Ideas That Will Keep Subscribers Engaged. I think the last one is worth trying for those who have any :)
  

• Another helpful Twitter Thread to guide through the hustle of being present, active, and determinate to grow your list. Thanks, Justin Moore!

  Justin Moore | Sponsorship Coach @justinmooretfam

  Just hit 20,000 creators on my @creatorwizard newsletter 😳 11,134 joined in the last 82 days 🤯 Steal these 10 things I implemented so you can grow faster:

  

• This week was the launch of Inkwell, an agency to help you operate, monetize and grow your newsletter. Started by Eric Adamowsky the writer of The Report a newsletter about the latest news in business, finance, technology, and beyond.

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PICK OF THE WEEK FROM OUR DIRECTORY.

We have a FREE directory where 450+ Newsletters registered to get more visibility (feel free to go register your Newsletter if you are interested as well).

And we would like to give a shout-out to one Newsletter per issue, one that stands out.

This week, we chose REMOTE REVENUES, a newsletter to get niche website listings assessment videos with insights to help you buy your first digital asset.

Great format! Very instructive. Also, we love what Shlomo tweets 🤓!

That’s it for us.

We'll see you in 2 weeks with some new updates, or maybe there will be a surprise announcement next week … we don’t know.

Until then, keep up the great work!

Cheers

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